Prosway.com
Work done: Brand Identity, Logo Design
Founded in Memphis, Prosway combines local market knowledge with nationwide capabilities to deliver expert real estate solutions across the country. Prosway achieves this by matchmaking - creating a match card with the buyers criteria and matches them to a perfect seller. I was asked to design a unique brandmark in a crowded industry to help set them apart.
After a discovery call and creating a wordlist to establish the subject matter of the mark, I explored several directions, keys, keyholes, real estate signs, houses, to name a few. The final mark combines the letter P, a roof line and a key.
Brand color palette.
Stationery package.
