Discovering Alina Wheeler
Alina Wheeler (October 14, 1948-Decenber 23, 2023)
I’m a few months late writing about this, but I’m grateful to finally learn about writer and brand strategist Alina Wheeler after her passing last December. Author of the book Designing Brand Identity, first published in 2003, which highlighted the vital relationship between strategy and design. I ordered the book soon after reading her obituary and several condolences by designers and creatives I admire.
In the book, her writing and visual representation of essential business concepts, such as names, taglines, messaging, strategy, culture, brand ideals and elements are thoughtfully and beautifully presented. Designing Brand Identity is filled with quotes by masters in the field, as well as her own. I know I’ll be seeking out other books by her, as well as referring to this one many times.
Design is intelligence made visible. - Alina Wheeler
A couple of online articles worth reading:
https://www.printmag.com/design-news/remembering-alina-wheeler-1948-2023/